A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.

Whether you’re a freelancer or small business owner or you y want a space to house your professional achievements, it’s wise to invest in a website that helps you expand your audience, convert leads and establish a credible online presence.

With over 40,000 searches on Google every second, which converts to 3.5 billion searches every day, your small business absolutely must have a website presence.

Regardless of the industry sector, you operate in; customers are more than likely searching for services like yours on the Internet. Therefore, a website is the most effective sales and marketing tool in your arsenal.

This sentiment is reinforced by two key statistics:

• 63% of shopping occasions start online.
• Over 2.14 billion people globally are forecast to buy goods and services online.

That means, even if customers end up buying from your physical store, their journey towards the final purchase begins online.

Building a strong digital presence is a must if you want your business to succeed in the modern world. Investing in a business website lets you attract new customers, showcase your products and services and establish your place in your industry.

Creating a site from scratch will prove too difficult or time-consuming for most business owners, in which case hiring a professional to handle the design and technical aspects is a much better option.